Case studyTrent Estate Agents

Rented Template to Wix and Apex27 Platform

How Trent Estate Agents swapped an expiring, off-the-shelf portal template for a branded Wix website that takes its listings straight from Apex27.

Client
Aamir Nawaz
Industry
Estate Agency / Property
Partnered
2026
trentestateagents.co.uk Live
The Trent Estate Agents home page

“It's the same Wix dashboard, the listings update themselves.”

Aamir NawazTrent Estate Agents
The story

From the brief to the result.

Where Trent Estate Agents was when we met, what we built together, and what changed once it went live.

trentestateagents.co.uk / The new siteLive
The Trent Estate Agents website on a laptop
Trent Estate Agents, the new site.
  1. 01 · The challenge

    Where they were.

    Trent Estate Agents is an independent agency in Nottingham that shares one address with its own solicitors and mortgage broker. Their website was an off-the-shelf portal template: it didn't look like Trent, it wasn't theirs to keep, and it was due to expire at the end of October. Aamir wanted a proper agency site with live listings, over 30 pages and 25 guides, without it turning into a chore to run.

  2. 02 · Our solution

    What we did.

    We started with the brand: a new logo, colours and type, set out in a brand guidelines document. Then we designed and built the site on Wix Headless, with 11 page designs, 18 service pages running off one template, 25 guides in Wix Blog and every form feeding into Wix. Listings come straight from Apex27, the estate agency software the team already uses.

  3. 03 · The results

    What changed.

    Trent now owns a website that looks like the agency they are. New properties reach the site without anyone typing them in twice, the team edits everything else from the Wix dashboard they already know, and the agency, its services and its FAQs are marked up with structured data so search engines can read them properly.

  • 11page designs running the whole site
  • 18service pages from one template
  • 25guides, edited from the Wix dashboard
  • 0listings typed in by hand
The integration

How the Wix and Apex27 integration works.

Trent's team lists properties in Apex27, their estate agency software. The website runs on Wix Headless, with every listing stored in the Wix CMS. We connected the two, so a new or updated listing reaches the site in seconds and nobody types it in twice.

Apex27 to Wix / the listing feedLive
  1. 01 · In Apex27

    The team lists a property

    They add or update a listing in Apex27, exactly as they always have. Nothing changes in how they work.

    Listing added or changed
  2. 02 · Webhook

    Apex27 tells the site straight away

    Apex27 sends the change to the website the moment it's saved, so there's no waiting for an overnight feed.

    Sent instantly
  3. 03 · Wix CMS

    The listing is saved in Wix

    It's written into the Properties collection in the Wix CMS within seconds. Listings that haven't changed are skipped.

    Saved in about 3 seconds
  4. 04 · The website

    The site shows it

    Property pages, the search and the homepage all read their listings from the Wix CMS, so the property appears on the site.

    Live on the site
What happens when Trent's team adds or changes a property in Apex27.
  • Every detail carried across

    Price and price label, status, bedrooms, bathrooms and reception rooms, key features, photos, floorplans, the EPC and the virtual tour all come from Apex27.

  • Only what's changed

    Every listing carries a fingerprint of its details, so the site only rewrites a property when something in Apex27 has actually changed.

  • Sold, let and off the market

    Status changes come straight through, and a property that comes off the market is taken off the site on its own.

  • The team's touches stay put

    Marking a property as featured, adding a note or choosing a different main photo happens in Wix, and the feed never overwrites it.

  • Search filters that match the stock

    The property types in the site's search come from Apex27's own list, so the filters always match what Trent actually lists.

  • Checked, and tested first

    The latest update and the last full sync report sit in the Wix CMS for a quick health check, and changes are rehearsed on a test copy before they go live.

Watch the 4-minute tour of the Trent site

Why it worked

The thinking behind it.

Trent had the people and the reputation, but their website was a rented template that said nothing about them. So we gave them a brand of their own first: a new logo with a teal river running through it, a navy, orange and teal palette, and Quinlee Sans with Plus Jakarta Sans for type, all set out in brand guidelines. Then we built the site on Wix Headless, which let us connect it to Apex27 while the team keeps editing pages, guides and forms in the Wix dashboard they already know. The listings look after themselves, and the site is Trent's to keep.

What we delivered / 9 items
Brand 2Messaging 2Website 4SEO 1
  • Brand IdentityBrand
  • Brand GuidelinesBrand
  • Content ArchitectureMessaging
  • Guide Library in Wix BlogMessaging
  • Wix Headless Design & BuildWebsite
  • Apex27 Listings IntegrationWebsite
  • Property Search & Listing PagesWebsite
  • Wix CMS & Forms SetupWebsite
  • Structured Data & SEO SetupSEO

I was worried we'd have to learn something new. It's the same Wix dashboard, the listings update themselves, and the site finally looks like the agency we are.

Aamir NawazTrent Estate Agents
Questions

Connecting Apex27 to a Wix website.

See the other systems we build on Wix

Yes. Trent Estate Agents' website runs on Wix and takes its listings from Apex27. When a property is added or changed in Apex27, Apex27 sends the update to the site and the listing is saved in the Wix CMS automatically.

Within seconds. When Apex27 sends an update, the listing is saved into the Wix CMS, which is where the site reads its listings from. On Trent's site, a recent update was saved about three seconds after Apex27 sent it.

Yes. Your team keeps working in Apex27 exactly as before, and the website follows along. Nobody has to type a listing in twice.

Yes. Pages, guides, photos and forms are all edited in the Wix dashboard. You can also mark a property as featured, add a note or pick a different main photo in Wix, and the next update from Apex27 won't overwrite it.

We can run a full catch-up sync at any time. It checks every listing against Apex27, adds anything new, updates anything that's changed, takes down anything that's come off the market and writes a short report.

Trent's site is built on Wix Headless, where the site is written in code and connects to Apex27 directly. If your site is on Wix Studio, we'll look at what you have and recommend the best route. Either way, you still run everything from a Wix dashboard.

The go-ahead, and access to your Apex27 account so the connection can be set up. We test everything on a copy of your listings first, so your live site isn't touched until it's ready.

Every agency's setup is a little different, so after a short call about what you need, we give you a fixed price before any work starts.

More results

Keep reading.

Start a project

Tell us what you're planning. We'll take it from there.

Book a quick call, or send us your current website for a free video review: what's working, what isn't, and what we'd change. You'll get honest advice, a fixed price and a timeline. No hard sell.

Rather talk it through? Book a 15-minute call

Ryan EcclestonFounder. Every enquiry comes straight to me.