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Brochure sites are easy now. Systems are where we come in.

Anyone can get a decent-looking website in an afternoon these days. What's still hard is the part that runs your business: the gifts, bookings, orders, logins and data that all need to work together. We build those systems, and with Wix Headless we connect them to the Wix site and dashboard you already use.

  • Built in code
  • Connects to your tools
  • Runs alongside Headless
Your website in code at the front, Wix running your content, forms and contacts, and the rest of your systems joined on.
Why systems

The website isn't the hard part any more. What runs behind it is.

Templates and AI builders have made brochure sites quick and cheap, which is good news for everyone. The value has moved to the joined-up part: the system that takes the payment, updates the records and tells the right person.

  1. The easy part

    A good-looking site

    Pages, pictures and a contact form. You can have one in a day now, and for many businesses that's all they need.

  2. The hard part

    Everything joined up

    Taking gifts and renewals, feeding listings from a CRM, approving work, paying commission, reporting to head office. That's where businesses lose hours every week.

  3. Where Wix Headless fits

    The bridge between them

    We build the front of your site in code, so it can talk to almost any system with an API, while Wix keeps running your content, forms, contacts and hosting.

What we've built

Real systems, running real businesses.

A Wix Headless site fed by an estate agency's CRM, a charity's donor tree, our own client platform, and the systems behind a baby keepsake brand, a franchise network and a franchise consultancy.

  • Wix Headless
  • Apex27 CRM
  • Wix CMS

Trent Estate Agents: listings that update themselves

A Nottingham estate agency's website on Wix Headless, fed by their Apex27 property software. New listings appear on the site without anyone typing them in.

  • Listings pulled straight from Apex27
  • 33 pages from 11 designs, all edited in the Wix dashboard
  • Every enquiry lands in Wix contacts
Read the case study
  • Stripe
  • Donorfy
  • Staff dashboard
  • Launching this autumn

The Friendship Circle: a donor tree that grows with every gift

The Tree of Inclusion is a living tree for the charity's appeal. Every gift adds a leaf carrying the donor's dedication, and the tree fills in as the campaign grows, from leaves and branches to the trunk and roots.

  • Gifts paid by card through Stripe go on the tree as soon as payment clears
  • Each leaf lasts 12 months, and an unrenewed leaf frees its place for someone new
  • A staff dashboard for telethon and offline gifts, Gift Aid and Donorfy, their CRM
  • Wix CMS
  • Our platform
  • Coming soon

Pier: our client platform, connected to Wix

The calm front door to a client's Wix site. They ask for a change in plain English, a person checks it, and the team who built the site does the work.

  • Sign in with an emailed code, no passwords
  • Reads each client's content straight from their Wix CMS
  • Monthly hours shown in minutes, and a short report when each change is live
See how Pier works
  • Stripe
  • Supabase
  • Our own business

Bespoke Foil Company: from upload to approved proof

Our own baby keepsake business. Parents upload their baby's hand and footprints, and the studio sends proofs, takes approvals and prepares the artwork, all in one place instead of a tangle of inboxes.

  • An upload portal that stores every file securely the moment it arrives
  • Pressroom, the studio's dashboard for sending and tracking proofs
  • An add-ons shop customers use after they've ordered
  • Stripe Terminal
  • Dashboards
  • Franchise network

Memory Catcher™ Franchise: the Hub and the Exchange

Everything a franchisee needs to run her business day to day, and one place for head office to see the whole network.

  • Card payments in person through Stripe card readers, built into the Hub
  • Earnings and commission dashboards, a social post studio and training
  • The Exchange for head office: a leaderboard, every order and onboarding
  • Data platform
  • Scorecard
  • In build

Twine Growth: the UK Franchise Growth Index

A public index of UK franchise networks for our sister consultancy, generated from their private database and scored on their Five Fibre Framework™.

  • Public pages built from the database, kept in step automatically
  • A private portal where the data is edited, downloaded and re-uploaded
  • Alongside the Five Fibre Franchise Growth Scorecard

Trent's site runs on Wix Headless. The others are custom systems we've built on the same kind of code, some standalone and some linked to a Wix site. Wix Headless is how we connect a system like these to your Wix website.

What we can build

If your business runs on it, we can probably build it.

Most of the systems we're asked for fall into a handful of shapes. Yours will be its own mix, planned around how your team actually works.

  • Client portals and loginsSomewhere your customers sign in to see their orders, files or progress.
  • Donations and membershipsGifts, renewals and members, with the records your finance team needs.
  • Bookings and schedulingDiaries, availability and reminders that fit how you take bookings.
  • Uploads and approvalsFiles in, proofs out, sign-off in one place instead of a chain of emails.
  • CRM and software feedsListings, stock or records flowing from the software you already use.
  • Payments, online and in personCheckouts, deposits and card readers at events, all reconciled.
  • Dashboards and reportsThe handful of numbers that matter, without wading through five tools.
  • Staff and head office toolsOnboarding, leaderboards and back office screens for your own team.
How it works

It starts with a plan, not a pile of code.

See our full process
  1. 01

    A 15-minute call

    Tell us what you're trying to run, and where the time goes at the moment.

  2. 02

    Your system plan

    Before any code, we map who uses it, what it connects to and what happens at each step, with a fixed price for the first version.

  3. 03

    A first version, fast

    We build in phases, so your team is using the core of it early, then we add the rest.

  4. 04

    Guides for your team

    We write plain-English how-to guides as part of the build, so nobody's left guessing how it works.

  5. 05

    Looked after

    Changes and new features through Pier, by the people who built it.

Questions

About custom systems on Wix Headless.

Read: what can you build on Wix Headless?

Anything your business runs on beyond the pages themselves: taking gifts or bookings, client logins, uploads and approvals, orders, dashboards, or a feed from your CRM. We design it around how your team works, rather than bending your business to fit an off-the-shelf app.

Your content, forms, contacts, blog and hosting stay in Wix, which is reliable and easy for your team to use. Because the front of the site is built in code, it can connect to other systems through their APIs, the way Trent Estate Agents' site takes its listings from Apex27.

No, and we'd rather be straight about it. Trent's site runs on Wix Headless. The others are custom systems we've built on the same kind of code, some standalone and some linked to a Wix site. Wix Headless is how we connect a system like these to your Wix website.

Usually, as long as it has an API, which is a way for other software to talk to it. We check that during your system plan, before you commit to anything.

It depends on the system. We build in phases, so the core of it is in use as early as possible, and you'll get a timeline with your system plan before any work starts.

Every system is priced after the system plan, once we know exactly what it needs to do. You'll get a fixed price for the first version before any work starts.

Start a project

Tell us what you're planning. We'll take it from there.

Book a quick call, or send us your current website for a free video review: what's working, what isn't, and what we'd change. You'll get honest advice, a fixed price and a timeline. No hard sell.

Rather talk it through? Book a 15-minute call

Ryan EcclestonFounder. Every enquiry comes straight to me.