Our Process
We help growing businesses evolve from Phase 1 to Phase 2
My Wix Designer was founded by Ryan Eccleston, a strategic branding expert with over a decade of experience building websites in Wix.
But here's what makes us different:
Ryan isn't a designer trying to understand business - he's an entrepreneur with a design background. He's built and scaled Bespoke Foil Company with his wife from startup to £500K+ revenue, so he understands exactly what you're going through.
Our Approach to Filling the Gap
There’s a real gap in the market. Most agencies only take on £20k+ full rebrands (that’s Phase 3 - handled by our sister company, Twine). But what about the businesses in the middle?
The ones who are profitable, growing, and ready to invest £2.5–14.5k to level up their positioning… or the well-funded new businesses who want to skip the bootstrapped missteps and start strong.
That’s Phase 2 — and that’s exactly where we specialise.
Whether you evolved from Phase 1 or you’re starting fresh at Phase 2, our approach is tailored to you:
For evolving businesses
We take what you already have, often a DIY or budget Wix site, and refine, enhance, and elevate it into a professional, competitor-ready presence. We keep what’s working and level up the rest.
For new businesses
We build your professional foundation the right way from day one, giving you strategic positioning and a conversion-focused website without the expensive trial-and-error phase most businesses go through.
Our Process
What’s it like to work together?
Ryan personally handles all strategic work:
Brand strategy and evolution
Messaging and content
Creative direction and web concepts
His expert team handles technical execution:
Web development and build
Quality assurance and testing
SEO implementation
The result?
Strategic thinking at the top, efficient delivery throughout, costs that make sense for Phase 2 businesses.
What happens when
you say yes?
01
You book a call
Tell us about your business and preferred package
02
We confirm fit
We'll ensure we're the right fit and create your proposal
03
Onboarding brief
We dig into your business, goals and audience
04
We build
Your brand and site take shape with regular check-ins
05
You launch
Your new Phase 2 site goes live, ready to work for you
Case Studies
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Franchise Foundations - Ready to Scale
Bespoke Foil Company
Read about how Bespoke Foil Company transformed a scattered, product-heavy operation into a focused, scalable brand built for franchise growth.
Read Case Study
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Misaligned Luxury to Premium Adventure
Tsala Trails
Read about how Tsala Trails moved away from misaligned "luxury" positioning to find their true market as Southern Africa's premium walking safari specialists.
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Trade Contractor to Commercial Specialist
Kilmal
Read about how Kilmal bridged the gap between the perception of their brand, positioning them as commercial property specialists rather than just contractors.
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Amateur Site to International Authority
Ask Sonia
Read about how Ask Sonia transformed from hours of manual admin and LinkedIn-dependent leads into an automated, internationally-reaching training business.
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Skipping Bootstrap – Straight to Phase 2
Oedipus Private Ventures
Read about how Oedipus Private Ventures skipped the bootstrap phase entirely, investing properly from day one to build a sophisticated digital presence.
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From Phase 1 DIY to Market Leader
Ecogen Partners
Read about how Ecogen Partners evolved from a DIY website undermining their expertise into the market-leading position in renewable energy recruitment.
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Basic to Brilliant – New Age Recruitment
Adamantine Recruitment
Read about how Adamantine Recruitment transformed a DIY website into a modern, personality-driven platform that reflects their approach to tech and sales recruitment.
Read Case Study
“Ryan doesn't just design websites – he builds systems that let you scale. We went from operational chaos with hundreds of products to a streamlined £500K+ business ready for franchise expansion. The rebrand gave us the positioning we needed to get to Phase 2, and we're already prepping for Phase 3.”
Ashley Eccleston, Bespoke Foil Company