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Talk to Ryan

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Our Process

We help growing businesses evolve from Phase 1 to Phase 2

My Wix Designer was founded by Ryan Eccleston, a strategic branding expert with over a decade of experience building websites in Wix.

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But here's what makes us different:

Ryan isn't a designer trying to understand business - he's an entrepreneur with a design background. He's built and scaled Bespoke Foil Company with his wife from startup to £500K+ revenue, so he understands exactly what you're going through.

Ryan and Ashley
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Our Approach to Filling the Gap

There’s a real gap in the market. Most agencies only take on £20k+ full rebrands (that’s Phase 3 - handled by our sister company, Twine). But what about the businesses in the middle?

The ones who are profitable, growing, and ready to invest £2.5–14.5k to level up their positioning… or the well-funded new businesses who want to skip the bootstrapped missteps and start strong.

That’s Phase 2 — and that’s exactly where we specialise.

Whether you evolved from Phase 1 or you’re starting fresh at Phase 2, our approach is tailored to you:

For evolving businesses

We take what you already have, often a DIY or budget Wix site, and refine, enhance, and elevate it into a professional, competitor-ready presence. We keep what’s working and level up the rest.

For new businesses

We build your professional foundation the right way from day one, giving you strategic positioning and a conversion-focused website without the expensive trial-and-error phase most businesses go through.

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Ryan Eccleston

Our Process

What’s it like to work together?

Ryan personally handles all strategic work:

Brand strategy and evolution

Messaging and content

Creative direction and web concepts

His expert team handles technical execution:

Web development and build

Quality assurance and testing

SEO implementation

The result?

Strategic thinking at the top, efficient delivery throughout, costs that make sense for Phase 2 businesses.

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What happens when
you say yes?

01

You book a call

Tell us about your business and preferred package

02

We confirm fit

We'll ensure we're the right fit and create your proposal

03

Onboarding brief

We dig into your business, goals and audience

04

We build

Your brand and site take shape with regular check-ins

05

You launch

Your new Phase 2 site goes live, ready to work for you

Case Studies

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Franchise Foundations - Ready to Scale

Bespoke Foil Company

Read about how Bespoke Foil Company transformed a scattered, product-heavy operation into a focused, scalable brand built for franchise growth.

Read Case Study

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case study

Misaligned Luxury to Premium Adventure

Tsala Trails

Read about how Tsala Trails moved away from misaligned "luxury" positioning to find their true market as Southern Africa's premium walking safari specialists.

Read Case Study

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case study

Trade Contractor to Commercial Specialist

Kilmal

Read about how Kilmal bridged the gap between the perception of their brand, positioning them as commercial property specialists rather than just contractors.

Read Case Study

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case study

Amateur Site to International Authority

Ask Sonia

Read about how Ask Sonia transformed from hours of manual admin and LinkedIn-dependent leads into an automated, internationally-reaching training business.

Read Case Study

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case study

Skipping Bootstrap – Straight to Phase 2

Oedipus Private Ventures

Read about how Oedipus Private Ventures skipped the bootstrap phase entirely, investing properly from day one to build a sophisticated digital presence.

Read Case Study

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case study

From Phase 1 DIY to Market Leader

Ecogen Partners

Read about how Ecogen Partners evolved from a DIY website undermining their expertise into the market-leading position in renewable energy recruitment.

Read Case Study

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case study

Basic to Brilliant – New Age Recruitment

Adamantine Recruitment

Read about how Adamantine Recruitment transformed a DIY website into a modern, personality-driven platform that reflects their approach to tech and sales recruitment.

Read Case Study

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Ryan doesn't just design websites – he builds systems that let you scale. We went from operational chaos with hundreds of products to a streamlined £500K+ business ready for franchise expansion. The rebrand gave us the positioning we needed to get to Phase 2, and we're already prepping for Phase 3.”

Image by Michael Dam

Ashley Eccleston, Bespoke Foil Company

Every day in Phase 1 is another day behind your competitors

Get your free phase 2 readiness review. I will personally shoot a 5 minute video explaining where you are at, and how we will get you to phase 2.

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