Franchise Foundations Ready to Scale
How Bespoke Foil Company transformed a scattered, product-heavy operation into a focused, scalable brand built for franchise growth.
2026 updateBespoke Foil Company now trades successfully as a franchise. The Memory Catcher™ Franchise takes its in-person baby keepsake experience to new areas through local franchisees, and it runs on the brand, website and systems we put in place together in 2025.
- Client
- Ashley Eccleston
- Industry
- Retail / E-commerce
- Partnered
- 2025
- Website
- thebespokefoilcompany.co.uk
“Ryan doesn't just design websites - he builds systems that let you scale.”
Ashley EcclestonCo-Founder, Bespoke Foil CompanyFrom the brief to the result.
Where Bespoke Foil Company was when we met, what we built together, and what changed once it went live.
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01 · The challenge
Where they were.
Started in 2017 with hundreds of underperforming products and DIY systems. Profitable but scattered, and needing real focus to break £500K and prepare for franchise expansion. The website and brand didn't reflect the premium positioning needed for national growth.
-
02 · Our solution
What we did.
Complete strategic rebrand. Stripped back from hundreds of products to focus exclusively on best-selling foil handprint kits. Developed proprietary Foil Fusion Technology as key messaging differentiator. Built professional e-commerce platform on Wix with conversion-optimised user journeys and systems designed for franchise replication.
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03 · The results
What changed.
Grew to £500K+ revenue. Eliminated operational chaos through product focus. Established premium market positioning as the UK's leading baby keepsake provider. Built franchise-ready systems and brand assets, and now actively preparing for franchise expansion.
The thinking behind it.
Bespoke Foil Company was profitable but chaotic, with energy spread across too many products and no clear market position. We identified their single best-seller (foil handprint kits), cut everything else, and built the systems, brand and website that turned them into a focused, scalable business ready for franchise expansion.
- Brand StrategyBrand
- Brand AuditBrand
- Competitor AnalysisBrand
- Brand VoiceMessaging
- Brand DevelopmentBrand
- Photography & VideographyBrand
- Brand GuidelinesBrand
- Website Design & BuildWebsite
- Systems & AutomationWebsite
- Ongoing Strategic SEOSEO
The work, up close.
Colourways01 / 04Full colour on Base #F6F6F4
Bespoke Foil Company palette
- Primary#BEAD9DRGB 190 173 157
- Secondary#000000RGB 0 0 0
- Neutral#DED6CERGB 222 214 206
- Base#F6F6F4RGB 246 246 244
Ryan doesn't just design websites - he builds systems that let you scale. We went from operational chaos with hundreds of products to a streamlined £500K+ business ready for franchise expansion.
Ashley EcclestonCo-Founder, Bespoke Foil CompanyKeep reading.
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