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The Challenge
Started Phase 1 (2017) with hundreds of underperforming products and DIY systems. Profitable but scattered – needed strategic focus to break £500K and prepare for franchise expansion. The website and brand didn't reflect the premium positioning required for national growth.
Our Solution
Complete strategic rebrand. Stripped back from hundreds of products to focus exclusively on best-selling foil handprint kits. Developed proprietary Foil Fusion Technology as key messaging differentiator. Built professional e-commerce platform on Wix with conversion-optimised user journeys and systems designed for franchise replication.
The Result
Grew to £500K+ revenue. Eliminated operational chaos through product focus. Established premium market positioning as the UK's leading baby keepsake provider. Built franchise-ready systems and brand assets. Now actively preparing Phase 3 franchise expansion.
What Makes This Result Phase 2?
Bespoke Foil Company was stuck in Phase 1 – profitable but chaotic, with energy spread across too many products and no clear market position. We identified their single best-seller (foil handprint kits), eliminated everything else, and built the systems, brand, and website infrastructure that transformed them into a focused, scalable business ready for franchise expansion.
“Ryan doesn't just design websites – he builds systems that let you scale. We went from operational chaos with hundreds of products to a streamlined £500K+ business ready for franchise expansion. The rebrand gave us the positioning we needed to get to Phase 2, and we're already prepping for Phase 3.”
Ashley Eccleston | Co-Founder - Bespoke Foil Company
Bespoke Foil Company
Franchise Foundations - Ready to Scale
Bespoke Foil Company
Industry
Retail / E-commerce
Partnered
2025
Deliverables
Brand Strategy
Brand Audit
Competitor Analysis
Brand Voice
Brand Development
Photography & Videography
Brand Guidelines
Website Design & Build
Systems & Automation
Ongoing Strategic SEO
View Website
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