The Challenge
Established design, build, and maintenance company with strong reputation across commercial and premium residential sectors. However, their existing website didn't reflect the calibre of work they deliver or the prestigious clients they serve. Needed clear service differentiation across multiple offerings (Design & Build, Interior Design, Fit Out, Maintenance, M&E) without overwhelming potential clients.
Our Solution
Complete website restructure with user journey optimisation. Developed clear service hierarchy with overview page linking to detailed service subpages. Created animated hero section showcasing breadth of services. Built case study CMS for easy showcase updates. Implemented strategic content positioning their 24/7 reactive maintenance as key differentiator alongside design & build expertise.
The Result
Professional digital presence matching the quality of their physical work. Clear user journeys for different client types (property managers, facility managers, business owners). Service differentiation that positions Kilmal as full-service property specialists rather than just "another contractor."
What Makes This Result Phase 2?
Kilmal had the credentials and client roster, but their website told a different story. Visitors couldn't immediately understand the breadth of their offering or why they should choose Kilmal over competitors. We built a structured platform that guides different client types to relevant services, positions their unique 24/7 capability as a differentiator, and reflects the professional standards they deliver on every project.
“Our website finally matches the quality of work we deliver. Ryan understood that we're not just contractors – we're partners in maintaining and transforming commercial properties. The new site communicates that immediately, and we're already seeing higher-quality enquiries.”
Urszula Kubicz | Kilmal
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