Case studyKilmal

Trade Contractor to Commercial Specialist

How Kilmal bridged the gap between the perception of their brand, positioning them as commercial property specialists rather than just contractors.

Start a project Visit the live site
Client
Urszula Kubicz
Industry
Construction / Property Services
Partnered
2025
Website
kilmal.co.uk
kilmal.co.uk Live

“Our website finally matches the quality of work we deliver.”

Urszula KubiczKilmal
The story

From the brief to the result.

Where Kilmal was when we met, what we built together, and what changed once it went live.

kilmal.co.uk / The new siteLive
The Kilmal website on a laptop
Kilmal, the new site.
  1. 01 · The challenge

    Where they were.

    Established design, build, and maintenance company with strong reputation across commercial and premium residential sectors. However, their existing website didn't reflect the calibre of work they deliver or the prestigious clients they serve. Needed clear service differentiation across multiple offerings (Design & Build, Interior Design, Fit Out, Maintenance, M&E) without overwhelming potential clients.

  2. 02 · Our solution

    What we did.

    Complete website restructure with user journey optimisation. Developed clear service hierarchy with overview page linking to detailed service subpages. Created animated hero section showcasing breadth of services. Built case study CMS for easy showcase updates. Implemented strategic content positioning their 24/7 reactive maintenance as key differentiator alongside design & build expertise.

  3. 03 · The results

    What changed.

    Professional digital presence matching the quality of their physical work. Clear user journeys for different client types (property managers, facility managers, business owners). Service differentiation that positions Kilmal as full-service property specialists rather than just "another contractor."

Why it worked

The thinking behind it.

Kilmal had the credentials and client roster, but their website told a different story. Visitors couldn't immediately understand the breadth of their offering or why they should choose Kilmal over competitors. We built a structured platform that guides different client types to relevant services, positions their unique 24/7 capability as a differentiator, and reflects the professional standards they deliver on every project.

What we delivered / 7 items
Brand 1Messaging 2Website 4
  • Content StrategyMessaging
  • Brand EvolutionBrand
  • Website ArchitectureWebsite
  • Website Design & BuildWebsite
  • Service Page DevelopmentWebsite
  • CMS for Case StudiesWebsite
  • Blog SetupMessaging
Inside the project
  • Colourways01 / 05

    Full colour on Base #FAF4F0

    Kilmal palette

    • Primary#181935RGB 24 25 53
    • Secondary#06204CRGB 6 32 76
    • Accent#2D626CRGB 45 98 108
    • Neutral#DCD5C2RGB 220 213 194
    • Base#FAF4F0RGB 250 244 240
  • Kilmal: 1754998876914
  • The Kilmal website on a laptop
  • Kilmal: 1754998877421
  • Kilmal: 1754998878789
  • The Kilmal website on a phone
  • Kilmal: 1754998879480 - Edited

Our website finally matches the quality of work we deliver. Ryan understood that we're not just contractors - we're partners in maintaining and transforming commercial properties. The new site communicates that immediately, and we're already seeing higher-quality enquiries.

Urszula KubiczKilmal
More results

Keep reading.

Start a project

Tell us what you're planning. We'll take it from there.

Book a quick call, or send us your current website for a free video review: what's working, what isn't, and what we'd change. You'll get honest advice, a fixed price and a timeline. No hard sell.

Start a project Get a free website review

Rather talk it through? Book a 15-minute call

Ryan EcclestonFounder. Every enquiry comes straight to me.