Case studyAsk Sonia

Amateur Site to International Authority

How Ask Sonia transformed from hours of manual admin and LinkedIn-dependent leads into an automated, internationally-reaching training business.

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Client
Sonia Andrei
Industry
Professional Training / Food Safety
Partnered
2025
Website
ask-sonia.com
ask-sonia.com Live

“I got my entire investment back within the first month - way beyond what I was hoping for.”

Sonia AndreiFounder, Ask Sonia
The story

From the brief to the result.

Where Ask Sonia was when we met, what we built together, and what changed once it went live.

ask-sonia.com / The new siteLive
The Ask Sonia website on a laptop
Ask Sonia, the new site.
  1. 01 · The challenge

    Where they were.

    Established food safety training business with 50+ courses spending hours on manual website updates. Poor SEO performance meant 80% of traffic came from LinkedIn alone. Technical VAT issues required constant manual invoicing for international clients, limiting global reach.

  2. 02 · Our solution

    What we did.

    Implemented custom Content Management System across multiple website areas - transforming 50 individual course pages into dynamic pages manageable from a single backend table. Resolved VAT automation through custom development. Consolidated platforms, eliminating external booking software. Complete rebrand with professional messaging and impactful hero video, plus SEO foundation package.

  3. 03 · The results

    What changed.

    Investment paid back within one month - far exceeding expectations. Non-UK training revenue more than doubled. Traffic shifted from 80% LinkedIn referrals to majority organic search. Manual invoicing reduced from constant to twice in two months. Hours of weekly admin eliminated through CMS.

Why it worked

The thinking behind it.

Ask Sonia had the expertise and client base but was trapped by DIY systems that couldn't scale. Every course update meant 50 manual page edits. International growth was blocked by VAT issues. We built the operational infrastructure - CMS, automation, SEO - that freed Sonia from admin and opened up global markets, transforming a local training business into an international authority.

What we delivered / 6 items
Brand 3Website 2SEO 1
  • Brand AuditBrand
  • Brand DevelopmentBrand
  • Brand GuidelinesBrand
  • Website Design & BuildWebsite
  • Custom CMS DevelopmentWebsite
  • SEO FundamentalsSEO
Inside the project
  • Colourways01 / 05

    Full colour on Base #FAF5F1

    Ask Sonia palette

    • Primary#003837RGB 0 56 55
    • Secondary#004346RGB 0 67 70
    • Secondary#508991RGB 80 137 145
    • Accent#FF9400RGB 255 148 0
    • Base#FAF5F1RGB 250 245 241
  • Ask Sonia: food-safety-inspector-with-copy-space
  • The Ask Sonia website on a laptop

I got my entire investment back within the first month - way beyond what I was hoping for. But what really changed everything was getting my time back. I'm now doing charity work again because I'm not spending hours on website admin. The international bookings just happen automatically now.

Sonia AndreiFounder, Ask Sonia
More results

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Ryan EcclestonFounder. Every enquiry comes straight to me.