The Challenge
Established food safety training business with 50+ courses spending hours on manual website updates. Poor SEO performance meant 80% of traffic came from LinkedIn alone. Technical VAT issues required constant manual invoicing for international clients, limiting global reach.
Our Solution
Implemented custom Content Management System across multiple website areas – transforming 50 individual course pages into dynamic pages manageable from a single backend table. Resolved VAT automation through custom development. Consolidated platforms, eliminating external booking software. Complete rebrand with professional messaging and impactful hero video, plus SEO foundation package.
The Result
Investment paid back within one month – far exceeding expectations. Non-UK training revenue more than doubled. Traffic shifted from 80% LinkedIn referrals to majority organic search. Manual invoicing reduced from constant to twice in two months. Hours of weekly admin eliminated through CMS.
What Makes This Result Phase 2?
Ask Sonia had the expertise and client base but was trapped by DIY systems that couldn't scale. Every course update meant 50 manual page edits. International growth was blocked by VAT issues. We built the operational infrastructure – CMS, automation, SEO – that freed Sonia from admin and opened up global markets, transforming a local training business into an international authority.
“I got my entire investment back within the first month – way beyond what I was hoping for. But what really changed everything was getting my time back. I'm now doing charity work again because I'm not spending hours on website admin. The international bookings just happen automatically now.”
Sonia Andrei | Founder, Ask Sonia
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